Sustainability Thought Leadership: From Social Responsibility to Social Purpose


Publised on: 08 - 10 -2018

Thought Leadership is not just the latest marketing trend. It is about providing genuine value to your customers or industry peers by showing that you’re the expert in something that matters. People are more willing to invest in a company that is positioned as a leader in its field. By publishing research, articles, videos or any other form of best-in-class content regularly, potential clients and business partners may begin associating your brand with insight and authority.
Thought Leadership marketing can change the perception of a brand and help build credibility and trust with customers and key stakeholders. Thought Leadership and Sustainability - While demonstrations of sustainability such as mission statements, awards, rankings, and reporting are important, a Thought Leadership programme has the power to build the momentum necessary to execute big ideas. More than many other communication strategies, it can inject your company’s brand with authenticity and transparency.
Lets have a look at different approaches and types of Thought Leaders.

  • The visionaries:They tend to create ideas to change the way we see our world, our planet our society and give us a glimpse of what it could be like.
  • The innovators:Then intend to turn sustainability challenges into business opportunities by creating new markets or expanding the horizons of an industry.
  • The problem-solvers:They intend to develop an in-depth expertise and deliver solutions in collaboration with like-minded industry peers, regulators and NGOs.
So how can an organisation or a brand become a thought leader? Watch out critical steps to create a Thought Leadership programme that can drive not only great value for the business but make a significant impact on the Society.